20sec is a Bulgarian brand for handcrafted t-shirts with original artwork. Each t-shirt is masterfully crafted by local makers – from the pattern and the knit to the fine screenprint and the packaging. The artworks are submitted by street artists, illustrators, graphic designers and anyone who is interested to join and whose artwork fits the idea and spirit of the brand.

“You know, sometimes all you need is 20 seconds of insane courage. Just literally 20 seconds of just embarrassing bravery. And I promise you, something great will come of it.” – Benjamin Mee, We Bought a Zoo (2011)